b) Design, operational and governance factors constraining scaling up of behaviour change communications interventions to improve child feeding
Many nutrition interventions rely on behaviour change communications to achieve their goals. Within the context of child feeding, targeted individual, community, and mass media communication strategies have been identified that aim to reach caregivers and those who influence their feeding decisions. This study will look at a range of factors that hinder the scaling up of behaviour change communications interventions to improve child feeding. Researchers will review and analyse documents, reports and data, drawing from the Alive and Thrive program in Bangladesh and Ethiopia to identify factors related to program design, operations, and governance that affect the uptake, processes, and impact of these interventions. The study, due to be completed in 2016, is being led by Purnima Menon and Rahul Rawat of the International Food Policy Research Institute (IFPRI).
December 2014 update: The endline data from Alive and Thrive has recently been collected and this analysis work will begin in the next year.
