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Year: 2010 Type: Case Study Language: English

The aim of Changing Focus was to encourage local photographers to use representations of women in their work that actually reflect the empowerment that women may experience in their lives. These portrayals can then be used to show that images of women need not only be the kind of stereotypical depictions found in many popular music video clips or films, nor should images of women be relegated purely to the home and family. Photographers participated in a workshop on gender awareness and equality before setting out to produce images incorporating ideas and techniques from the workshop. These images were then displayed in a widely disseminated and accessible exhibition. The images from the competition showed everyday lives are important and worth recording to help mainstream more positive images of women’s empowerment.