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Imaging Mothers as Role Models: The making of the FHS Nigeria flyer

Future Health Systems


Future Health Systems Consortium has invested in communications – to ensure that decision makers are aware of our work and encourage its uptake into policy and practice.

It sounds simple, but actually we have learnt a lot over the years while working together, including about the passion and sensitivities of communities and governments regarding communication materials. In Nigeria, we have been using the consortium flyer with an image of a Chinese woman and her child to advertise the partnership. Often it gave us an opportunity to talk about the international nature of the work and what it means to work in partnership. But it tended to attract a plethora of comments from Nigerian stakeholders. Such comments have stimulated the thought of FHS country team to develop a flyer of our own – one that would be meaningful to stakeholders in the sense that it reflects the culture and the communities we are working with.