So Much to Keep Up With, So Much to Learn

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Narendra Modi, the Prime Minister (PM) of India, launched a Swach Bharat (Clean India) campaign on October 2, the birth anniversary of Mahatma Gandhi. Senior government officials, politicians and Bollywood actors were seen holding brooms in their hands cleaning neighbourhoods and getting photographed. The twitterati was abuzz with excitement. The campaign was filled with images and messages. The PM aims to have a Clean India by the time of Gandhi’s 150th birth anniversary in 2019. The campaign is timely but will it be effective.
The Indian Prime Minister has given a call for ‘Swachh Bharat’ (Clean India) as a mass movement to realise Mahatma Gandhi’s dream of a clean India. He deviated from convention and made sanitation a central theme of his Independence Day speech, making it a political priority, and Swachh Bharat Abhiyan, launched today, aims to make the country open defecation-free by 2019. India is become the world’s largest open defecator, and of the 1 billion people worldwide who have no toilets, India accounts for 600 million.