One of the key programming approaches adopted in the UNICEF global strategy for WASH (2016-2030) is to build large-scale sustainable markets for sanitation goods and services that balance demand and supply.  Given that many markets in low-income countries are very weak and poorly developed, there is a need for governments and development partners to work together to influence and shape markets to ensure that products and services are available and affordable to those who need them.

This document provides a useful overview of the UNICEF’s ‘market shaping actions’ designed to complement their sanitation programming in demand creation and support to the enabling environment, and are presented as options that can be selected and applied dependent on the local context.

Priority market shaping actions:

• National assessment, consultation and planning
• Market assessment: demand
• Market assessment: supply
• Demand activation
• Industry consultations
• Strengthening supply chains and business models
• Market enablers
• Consumer financing
• Supply financing
• Technological innovation
• Information management