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The majority of households in rural Malawi construct traditional latrines with a lifespan of less than 12 months. The short lifespan of traditional latrines calls into question the sustainability of ODF status in rural villages. The typical range of sanitation products tends to be extremely limited and options are often prohibitively expensive for rural householders. High costs were commonly associated with cement prices in Malawi - USD12 per 50kg. This Field Note records the experiences to date of developing a national sanitation marketing
programme. A 7-step sanitation marketing framework is used to frame the discussion. The hybrid approach developed included elements of participatory design, CLTS and capacity building in low-cost construction and marketing.
This Field Note is part of the UNICEF Eastern and Southern Africa Sanitation and Hygiene Learning Series, designed to improve knowledge of best practice and lessons learnt in sanitation and hygiene programming across the Region. The series has been funded by the Bill & Melinda Gates Foundationin support of improved knowledge management in the sanitation sector. The documents in this series cover the following topics:
- CLTS at-scale
- Small towns sanitation
- Mobile-enabled sanitation and hygiene programming
- Regional supply chains for sanitation
- Sanitation marketing
- Handwashing with soap
- CLTS in fragile contexts