In his interview Anyitike Mwakitalima (Tanzania National Sanitation Campaign Coordinator) talks on promoting sanitation behaviour change in Tanzania through a national campaign.

He tells us an important part of the behaviour change strategy is using engaging forms of media to spread the campaign messages. In this spirit a campaign song has been released called ‘Nipo Tayari’ which translates to ‘I am ready’, which you can listen to here!

The Swahili lyrics in the chorus say, ‘Usichukulie poa, nyumba ni choo’, which translates into English as, ‘Do not take it lightly, a house is not complete without a toilet.’ Choo Bora means Improved toilet.

You can watch Anyitike’s interview here.