Sanitation Market Shaping: Strategy Brief

One of the key programming approaches adopted in the UNICEF global strategy for WASH (2016-2030) is to build large-scale sustainable markets for sanitation goods and services that balance demand and supply. Given that many markets in low-income countries are very weak and poorly developed, there is a need for governments and development partners to work together to influence and shape markets to ensure that products and services are available and affordable to those who need them.