First Steps Towards Sanitation Marketing in Ethiopia Using a Human Centred Design Approach

Although CLTSH has had tremendous success since its initial start, only 24% of the population currently has an improved toilet. Traditional unimproved pit latrines made from locally available and affordable materials are low cost and easy to construct, but are not considered hygienic or sustainable as people stop using dirty and smelly toilets or go back to open defecation after their latrines collapse. There is a need and increasing aspiration for an improved latrine based on the recognized benefits: improved toilets are safer (i.e.