Despite significant progress in increasing sanitation uptake in Cambodia, 60% of the country’s rural population still practices open defecation. Both the Government of Cambodia and a range of development agencies are working to address the issue. Development organisations are present in many provinces (15 of 25), and major achievements have been made in expanding access to sanitation in recent years. A commonly employed approach is sanitation marketing, working through small-scale enterprises to deliver products and services in rural areas.