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Year: 2008 Type: Report Language: English

In this paper presented to the Sexuality and Development Workshop, Institute of Development Studies, Brighton, 3-5 April, Sardenberg proposes to reflect upon some of the dilemmas faced by women over fifty living in the “culture of eternal youth” which, nowadays, rules Brazilian society. She recognises that the battle against age is one that cannot be won, and therefore proposes a new discourse - a feminist discourse on the female body in the process of aging. She shares some reflections, based on her own person experience, around the control over the body that the culture of eternal youth imposes on us and looks at these issues from a feminist perspective, reflecting upon how gender, age and generation, along with race and class, structure the construction of body and self. She focuses here primarily on how narratives of decline and the positive ageism of the cosmetics industry at large speak to aging white, middle-class women.