Blagojevic reflects on empowerment. She looks at the history of ‘empowerment’ in Serbia, from the debate over its translation to the co-opting of the concept by donors to enforce democratic, neo-liberal policies, with the result that empowerment simply instrumentalized women. She provides a definition of empowerment that links it with rights and introduces the concept of ‘de-development’ to indicate when development does not equal progress, linking this concept to MGDs. In relation to the Balkans, Blagojevic suggests that gender equality instead of empowerment may be a better term to use. She ends the article with her thoughts on going beyond the neo-liberal economic model.