Hairdressing may not appear at first sight to be an arena for political activism. But when it comes to black hair, in a context in which centuries of racism has shaped ideas of beauty, the politics of hair gains new significance.

Black movement leaders are all too aware of the power of the image, and of the work that needs to be done in confronting racism in a country where its affects are still painfully visible in society, especially the poor.

Brazil’s new government has done a lot to put into place initiatives and institutional mechanisms to combat racism, but much more needs to be done.

Watch this film as Negra Jho discusses in further detail hair, politics and racism in Brazilian society.