MenCare is a global campaign to promote men’s involvement as equitable, responsive and non-violent fathers and caregivers with the aim of achieving increased family well-being and gender equality. This report is an overview of the campaign and provides tools to promote social norms around men’s active participation as involved fathers and caregivers. It provides high quality community and mass media messages, technical assistance, policy and program recommendations and evidence to support local NGOs, governments and UN partners in their efforts to engage men and boys in caregiving.